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A motif in music is a short musical phrase. It’s a recurring, patterned succession of notes that has some sort of importance to the composition of the overall theme. And it’s small, like fragment small. But it’s still very important. Motifs hold the identity of the musical notion. (Think: Beethoven’s, Fifth Symphony, with that famous four-note start.)
We’re using the musical Motif metaphor as a distinction for our way of doing business with you. In business, we strive to use small constructive elements to create the complete melodic or harmonic campaign for our clients. We use this rhythmic, repeatable formula to draw all the necessary components to achieve and exceed goals.
We are obsessed with the idea that Motif centres our work and the journey of our clients with us. As a client, you will see how Motif weaves its way through all communication, creative and client contact. It’s Motif that makes each touchpoint with us as an integrated and connected part of the whole.