Frequently Asked Questions (FAQ'S)

We’ve put together some commonly asked questions. 

If you have a questions that you can’t find please contact us.

We strive to deliver a bespoke marketing and advertising strategy to you within 7 working days.

To make this collaboration successful – yes!  That way we can set-up, monitor and track results in real time and show outcomes to you in monthly reporting.

Depending on the level of complexity of your business, customer base, strategy solution proposed and budget will determine how long it will take us Generation Collective to execute a plan to begin working with you.

We have two types of reporting to offer clients.  1. Lower level KPI’s on leads generated.  2. Higher level goals such as strategy solution goals set inside your SLA.

While we would love to help all forms of business, we see best results from collaborations with like-minded personnel who are passionate about making SMART goals that are achievable.  That said, we do see a need to offer professional guidance to sales teams who are looking to optimise their sales lead strategy and tactics.  This may include optimisation of websites, mail nurture sequences and lead nurture sequences.

Every industry has a different sales, product and operational cycle and how they interact with their clients.  Generation Collective uses a basic formula to calculate the average order value ( AOV). (AOV/3) ÷ 5% = X CPL


Sure!  So imagine your average order value is $5,000.  We will divide that figure by 3  = $1,670.  We presume that with a great sales process, your conversion rate (CR) should be at least approximated at 5%.   This could be a little conservative a percentage for some industries and organisations, but you get the gist. That $1,670 is divided by 5% = $34 (rounded up).
So $34 is the CPL for this scenario!

Save time – you don’t have to train, manage or monitor us.  We pay ourselves, work autonomously and work on generating leads while you work on growing your business.

While we are sure our service will exponentially grow your business, there is always a need to provide personalised content aimed at the various stages of your prospective customer’s buyer journey.

The volume of qualified leads that move to convert increases and outperforms the usual campaigns.

Using metrics such as cost-per-lead, lead form completion rates and number of leads into your CRM are but a few of the main metrics used.

As a lead is driven to you, they come at a variety of stages of the buying journey, dependent on their pain points and urgency to complete a transaction with you.
There are three main segments of this journey – which is represented in the Consumer Buying Process.